Hidden text as a type of search spam

Search spam is websites and pages on the global Internet created to manipulate search results and algorithms, ultimately to deceive the user.

Hidden text is a type of search spam. It can be quite often found on the pages of dubious websites, doorways and satellites, since the main purpose of using such text is to increase the percentage of keyword content and, as a result, artificially increase the relevance of the page to the search query. This effect is achieved due to the fact that this text is not visible to the user, but it is in the HTML code of the page, and therefore indexed by search engines.

The main techniques used to hide the text:

1. Arrays of invisible text. In this case, the text is colored in the background color of the page (usually white). This technique is usually called invisible text.

2. Fine print of the text. In this case, the text is physically visible to the user, but indistinguishable. The letters themselves are so small that it is almost impossible to make them out.

3. Small images with prescribed Title and Alt tags.

In this case, a large number of 1-pixel images are inserted into the page, with arrays of keywords specified in the Title and Alt parameters. The images themselves are not visible, but the search robots read all the keys from these tags.

4. Deliberate misuse of formatting tags. The bottom line here is that most of the text is highlighted in bold, and then certain rules are written in the CSS settings that do not change the text in any way. However, search robots will still see the corresponding tags in the HTML code of the page.

5. The text located outside the visible area of the page. In this case, CSS can also be used to assign negative location coordinates to some text block. As a result, users won't see anything suspicious, and the search engine will index the text anyway.

6. Text in an invisible layer. A new layer is created on the page with text containing keywords and words.

At the same time, the layer is made invisible to users by CSS (lowering the z-index + monochrome filling of the top layer).

7. The doorway pages. Pages specially created and optimized for a specific search query in a specific search engine filled with random text with a huge concentration of keywords that redirect to the landing page.

8. Blocks containing text saturated with keywords and having the style "display: none".

The information is provided solely for educational purposes. It is strongly recommended to refrain from questionable search engine optimization techniques. Remember, there are no miracles. You can't break into the top for a popular search query without putting in a lot of effort and spending a dime. Search engines have long learned to recognize this kind of fraud using hidden text with almost 100% accuracy. And, if the site is suspected of search spam, the punishment may be to ban and exclude both individual pages and the entire project from the search results. For players interested in the casino section, 1xBet often extends its welcome offer. Using a 1xbet promo code free bet can significantly boost your initial casino deposit as well. This bonus is typically separate from the sports welcome offer and might provide a large package spread over your first few deposits. For example, you could receive a 100% match on your first deposit plus a number of free spins on popular slot games. This allows you to explore the vast library of casino games with a much larger bankroll from the very beginning.